Where Beauty Brands
Find Their odm partner
CHOICEODM is a trusted OEM/ODM manufacturing partner specializing in premium cosmetics and skincare. With over a decade of expertise, we transform visionary brand concepts into market-ready products through precision engineering, smart manufacturing, and global compliance.
12,000m²
Factory Area
200M+
Annual Capacity
200+
Team Members
6,000
MOQ per SKU
State-of-the-Art Manufacturing Facility
Our 12,000m² GMP-compliant facility in Guangzhou represents the pinnacle of modern cosmetics manufacturing. Equipped with fully automated production lines and integrated MES (Manufacturing Execution System) technology, we deliver consistent quality at scale.
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Class 100,000 cleanroom environment for contamination-free production
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Automated filling, sealing, and packaging systems for efficiency
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Real-time production monitoring and full-process traceability
Industry Leading
ISO 22716 & GMPC
Comprehensive Product Portfolio
From concept to consumer-ready product, we manufacture across all major cosmetics categories with precision and compliance.
Base Makeup
Foundations, cushions, primers, BB/CC creams with advanced texture control
Color Cosmetics
Lipsticks, eyeshadows, contouring products with long-wear formulas
Skincare
Cleansers, serums, creams, masks with botanical & active ingredients
Functional Care
Anti-aging, sunscreens, specialty treatments with clinical efficacy
Advanced Testing
HPLC & Stability
Innovation-Driven Formulation
Our in-house R&D laboratory is the heartbeat of CHOICEODM. Staffed by experienced cosmetic chemists and equipped with cutting-edge analytical instruments, we develop custom formulations tailored to your brand's unique positioning.
Custom Formulation Development
From clean beauty to high-performance actives, we engineer formulas aligned with your brand's ethos and target demographics.
Advanced Ingredient Systems
Specialization in transdermal absorption, preservative-free systems, botanical extracts, and long-wear technology.
Sensory & Stability Testing
Every formula undergoes rigorous sensory evaluations and accelerated stability testing to ensure market readiness.
Uncompromising Quality Standards
Quality is embedded in every stage of our production process. From incoming raw materials to final inspection, our comprehensive QC system ensures every batch meets international standards.
Raw Material Testing
Certificate of Analysis (COA) verification, identity testing, and purity confirmation for every ingredient batch.
In-Process Control
Real-time monitoring of critical parameters including pH, viscosity, temperature, and microbial limits during production.
Final Product Release
Comprehensive testing including microbiological analysis, stability testing, and packaging integrity before shipment.
Full Traceability System
Every finished product is traceable back to its raw material sources through our digital quality management system. Batch records, testing results, and production parameters are archived for regulatory compliance and audit readiness.
- Batch-level ingredient sourcing records
- Production timeline and personnel logs
- Complete test data and COA documentation
Testing Equipment
- High-Performance Liquid Chromatography (HPLC)
- Gas Chromatography-Mass Spectrometry (GC-MS)
- Environmental Stability Chambers
- Microbiological Testing Suite
- Rheology & Texture Analyzers
Trusted Worldwide
Our products reach beauty consumers across continents. With export-ready certifications and extensive regulatory knowledge, we enable seamless market entry for your brand.
Key Export Regions
Europe & North America
EU Cosmetics Regulation compliant, FDA-aligned formulations for US market entry
Middle East
Halal certified production lines for GCC markets, MSDS documentation ready
Southeast Asia & Pacific
ASEAN Cosmetic Directive compliance, tailored formulations for humid climates
China Domestic Market
NMPA registration support, e-commerce platform optimization expertise
Certified Excellence
Our commitment to quality is validated by international certifications and adherence to the most stringent global standards.
ISO 22716
Good Manufacturing Practices
GMPC
Global Standard Compliance
Halal
Muslim Market Certified
MSDS
Safety Data Sheets Ready
Regulatory Support Services
Beyond manufacturing, we provide comprehensive regulatory guidance to help your brand navigate complex international cosmetics regulations. Our team assists with documentation, formula adjustments for market-specific requirements, and certification pathways.
Our Journey
Over a decade of continuous innovation and growth in beauty manufacturing.
2012
Foundation
CHOICEODM established in Guangzhou with a focus on high-quality cosmetics OEM services.
2015
ISO Certification
Achieved ISO 22716 and GMPC certifications, establishing world-class quality systems.
2017
Smart Factory Upgrade
Implemented MES production management and automated filling lines, tripling capacity.
2019
Global Expansion
Expanded export operations to Europe, Middle East, and Americas with Halal certification.
2021
Advanced R&D Lab
Launched state-of-the-art R&D facility with HPLC and advanced formulation capabilities.
2026
200M+ Annual Capacity
Reached milestone production capacity serving 100+ international brand partners.
Inside Our Facility
A visual tour of our manufacturing excellence, from cleanrooms to finished products.
Automated Production Line
Quality Control Laboratory
R&D Innovation Center
GMP Cleanroom Facility
Packaging & Assembly
Controlled Warehouse
The Experts Behind Your Brand
Our 200+ member team combines decades of cosmetics industry expertise with cutting-edge technical knowledge. From formulation chemists to quality engineers, every specialist is dedicated to your success.
R&D Department
30+ Chemists & Formulators
Master's level cosmetic chemists specializing in clean beauty, anti-aging actives, and texture innovation.
Quality Assurance
25+ QC Specialists
ISO-trained quality engineers conducting full-spectrum testing from raw materials to finished goods.
Production Team
120+ Operators & Engineers
GMP-certified production specialists managing automated systems and ensuring batch consistency.
Dedicated Account Management
Every partner brand is assigned a bilingual project manager who serves as your single point of contact--coordinating between R&D, production, quality, and logistics to ensure seamless execution from concept to delivery.
Ready to Launch
Your Beauty Brand?
Whether you're an emerging indie brand or an established label exploring new categories, CHOICEODM provides the manufacturing expertise, flexibility, and global compliance you need. Let's create something beautiful together.
MOQ: 6,000 units/SKU • Lead time: 4-6 weeks • Global shipping available