OEM & ODM · Guangzhou, China

Manufacturing Capability
for Beauty Products

You have a spec, a formula direction, or a finished product concept. This page answers one question: can CHOICEODM manufacture to your requirements? Walk through our scope, process, and quality standards -- then send us your brief.

CHOICEODM automated filling line inside GMP cleanroom facility
Automated filling & sealing line -- 12,000 m² GMP cleanroom, Guangzhou

OEM or ODM -- Which Fits Your Project?

Both paths lead to finished product. The difference is where your development starts.

OEM

Original Equipment Manufacturing

You provide a confirmed formula, specification sheet, or existing product sample. We manufacture exactly to your spec under your brand -- no formula changes unless you request them.

  • You own the formula / IP
  • Spec-locked production with full traceability
  • Suitable for reorders, existing product lines
  • Faster time-to-production

Ideal for: Established brands scaling a proven SKU, brands switching manufacturers, test batches of existing lines.

ODM

Original Design Manufacturing

You bring a product concept, category direction, texture preference, or ingredient wish-list. Our R&D team develops the formula from scratch, iterates through sampling rounds, and hands you a finished product ready to brand.

  • In-house R&D with HPLC & stability lab
  • Botanical extract, preservative-free, long-wear options
  • Iterative sampling until spec is locked
  • Formula IP transferred to buyer on agreement

Ideal for: First-time brand founders, influencer product launches, distributors entering new categories.

01 -- Product Scope

Categories We Manufacture

Our production lines cover the full beauty spectrum. If your product category is listed below, we have validated formulas, compliant raw material suppliers, and tested manufacturing processes ready to apply to your brief.

Base Makeup
Lip Makeup
Eye Makeup
Contouring
Basic Skincare
Functional Skincare
Sunscreen SPF
Anti-Aging
Cleansing

MOQ starts at 6,000 units per SKU. Multiple SKUs can be coordinated in a single production schedule.

Product range display -- base makeup, lip colour, skincare serums and sunscreen lined up on a lab bench
Representative product range across 9 categories -- each formulated and tested in-house

9

Product categories

6K

Min. units / SKU

200M+

Annual capacity

Production floor with MES screens showing real-time batch monitoring and automated filling machines in operation
MES-monitored production floor -- real-time batch data, automated filling, GMP-compliant cleanroom

02 -- Production Coordination

From Confirmed Spec to Finished Batch

Once your formula and packaging spec are locked, a dedicated production engineer is assigned to your order. You receive a production schedule with milestones, and our MES system logs every stage so deviations are caught before they become defects.

01

Spec Confirmation

Formula sheet, raw material list, fill weight, and packaging dimensions reviewed and signed off by both parties before production begins.

02

Raw Material Procurement

Ingredients sourced from approved supplier list. Incoming COA and MSDS checked against spec. Non-conforming materials rejected at intake.

03

Pilot Batch & Pre-Production Sample

Small pilot batch produced. Pre-production sample (PPS) sent for your approval before full run. No mass production without sign-off.

04

Mass Production Run

Automated filling and sealing lines run under MES monitoring. In-process checks at defined intervals. Cleanroom conditions logged continuously.

03 -- Packaging Coordination

Packaging That Matches Your Brand

We coordinate primary packaging (bottles, tubes, compacts, wands), secondary packaging (cartons, sleeves), and labelling. You can supply your own packaging or select from our vetted supplier network. Either way, we handle compatibility testing and assembly.

Your Packaging

Supply your own components. We test compatibility with the formula and integrate into the production line.

Sourced Packaging

Choose from our supplier catalogue. We negotiate, QC-check incoming stock, and manage lead times.

Label & Print Files

Provide print-ready artwork. We verify dimensions, bleed, and regulatory text placement before printing.

Regulatory Compliance

Label content checked against EU/US/GCC requirements. INCI list, country of origin, and net weight verified.

Packaging confirmation sample is produced before mass run. You approve appearance, fit, and labelling before we proceed.

Packaging assembly area showing labelled skincare bottles, carton folding, and quality inspection station
Packaging assembly and labelling station -- incoming components QC-checked before line integration

04 & 05 -- Batch Records & Quality Control

Every Batch is Documented. Every Lot is Traceable.

Quality documents are not an afterthought -- they are generated as part of the production workflow and available on request for every order.

Laboratory technician using HPLC equipment to test raw material purity and formula stability
In-house lab -- HPLC analysis and stability testing for every batch
Quality inspector reviewing outgoing batch documentation and performing visual inspection of finished lip products
Outgoing inspection -- visual, weight, and seal checks before goods are released

Incoming Raw Materials

  • Certificate of Analysis (COA) verification
  • MSDS review for hazardous classification
  • Physical and chemical parameter testing
  • Rejection of non-conforming lots

In-Process Production

  • Fill weight checks at defined intervals
  • pH, viscosity, and colour verification
  • Microbiological swab testing of equipment
  • MES real-time deviation alerts

Finished Goods

  • Stability testing (accelerated & real-time)
  • Microbiological challenge testing
  • Sensory evaluation (texture, colour, scent)
  • Packaging integrity and torque testing

Documents Issued Per Order

  • Batch Manufacturing Record (BMR)
  • Certificate of Analysis (COA)
  • MSDS / SDS for export
  • GMPC / ISO 22716 compliance declaration
  • Halal certificate (where applicable)

Certifications & Standards

ISO 22716 GMPC Halal Certified CPNP Ready MSDS / SDS EU Compliant FDA-Aware Formulation GCC / Middle East Export

06 -- Order Flow

From Brief to Delivery

A clear, sequential process so you know exactly what happens after you submit your manufacturing brief.

01

Submit Brief

Send your product category, target spec, quantity, and timeline via the form below.

02

Sales Engineer Review

Assigned engineer assesses feasibility, MOQ fit, and formula direction within 48 hours.

03

Quotation & Sampling

Receive itemised quote. Sampling round initiated (ODM: formula dev; OEM: PPS from your spec).

04

Spec Lock-In

You approve sample, confirm packaging, sign off formula and label. Production spec frozen.

05

Mass Production

Full batch manufactured under MES monitoring. QC checks at every stage. BMR generated.

06

QC Release & Shipping

Outgoing inspection passed. COA issued. Goods shipped with full documentation for customs.

Questions Buyers Ask Before Committing

Direct answers to the concerns that come up most often in early-stage conversations.

How do you confirm my spec is achievable before I pay anything?

Send us your brief -- formula intent, product category, target texture, key actives, and quantity. Our sales engineer reviews it and responds within 48 hours with a feasibility assessment and any technical questions. No payment required at this stage.

How many sampling rounds are included, and how long does sampling take?

ODM projects typically include 2-3 sampling rounds at no additional charge. OEM projects (your formula) usually require 1 pre-production sample. Sampling turnaround is 7-14 working days per round depending on formula complexity.

Can I supply my own packaging, or do I have to use yours?

Both options work. You can ship your packaging components to our facility -- we test compatibility and integrate them into the line. Alternatively, we source from our vetted supplier network. Either way, a packaging confirmation sample is produced before mass run.

What quality documents will I receive with my order?

Every order ships with: Batch Manufacturing Record (BMR), Certificate of Analysis (COA), MSDS/SDS, and a GMPC/ISO 22716 compliance declaration. Halal certificate available on request. CPNP notification support available for EU-bound orders.

How do I stay informed during production -- who do I contact?

A named sales engineer is your single point of contact from quotation to delivery. You receive a production schedule with milestones at order confirmation. We provide production photos and in-process reports at key stages. Communication via email or WeChat, whichever you prefer.

What shipping and export documentation do you provide?

We coordinate freight forwarding (air or sea) and provide commercial invoice, packing list, COO (Certificate of Origin), and all required MSDS/SDS for customs. We have experience shipping to EU, USA, Middle East, and Southeast Asia markets.

Manufacturing Capability Confirmed?

Send Your
Manufacturing Brief

Tell us your product category, target specification, quantity, and timeline. A sales engineer will review your brief and respond within 48 hours with a feasibility assessment and next steps.

48-hour feasibility response MOQ from 6,000 units / SKU ISO 22716 · GMPC · Halal certified EU · US · Middle East · Asia export