R&D & Product Development From Brief to Approved Sample
Develop your product with a team that understands formulation. At CHOICEODM in Guangzhou, our beauty-engineer sales team helps connect your ideas, references and feedback with formula development, sampling and manufacturing requirements.
- Established in 2010
- Guangzhou, China
- Lip Color & Powder Expertise
Operated by Guangzhou Choice Biotechnology Co., Ltd.
Product Knowledge in Your Project Conversations
Speak with a sales team that brings formulation and R&D experience to customer communication. We help you define the product brief, explain sample feedback and coordinate the decisions needed for development.
Define the Product Brief
Discuss your reference product, target customer, market and product goals with a sales team that brings cosmetic formulation and R&D experience.
Coordinate Feedback Efficiently
Discuss shade, finish, texture and application with a technically informed contact, so your sample feedback can become practical development requirements.
Connect Development to Production
Consider formula direction alongside packaging, filling and manufacturing needs, then confirm the approved specifications for the next stage.
Develop the Details That Define Your Product
Our particular experience in lip color and powder makeup helps guide product discussions. Use the development brief and samples to confirm the shade, texture, finish and format your brand needs.
Lip Color Development
Lipstick · Lip Gloss · Lip Oil · Lip Liner
Develop a lip product direction around your shade range, finish, application and packaging preferences.
- Shade & Payoff
- Review color direction, coverage and intensity against your references.
- Texture & Finish
- Discuss matte, satin or glossy directions, glide and the intended feel on the lips.
- Format & Packaging
- Coordinate the formula direction with the product format, container and applicator.
Powder Makeup Development
Eyeshadow · Blush · Pressed Powder · Highlighter
Build your powder makeup brief around the desired color, finish, application and compact or palette format.
- Color & Finish
- Develop shade directions and discuss matte, shimmer or highlighting effects.
- Texture & Application
- Review pickup, blendability and the feel of the powder during sample evaluation.
- Pan & Palette Format
- Consider pan size, compact format and shade combinations alongside production requirements.
Clear Review Points Before Production
A defined sample plan gives your team a practical way to evaluate the product and confirm the specifications. Development starts with your brief and continues through customer feedback and approval.
Your approved sample is the reference. Record the confirmed formula, shade and texture, together with the packaging direction for the next stage.
Share Your Product Direction
Send the product category, target market, references, desired texture or finish and packaging ideas.
Confirm the Sample Plan & Fee
Agree the development scope, sample format, sample fee and estimated schedule before sampling begins.
Develop & Evaluate Samples
Review the development samples against your brief. Share clear feedback on shade, texture, application and the changes you want.
Refine & Approve the Development Sample
Review the agreed adjustments and approve the formula sample, shade and texture as the development reference for your project.
Formula & Sampling Questions
Practical answers about your starting brief, reference products and sample plan.
Do I need a complete formula to start?
No. You can start with a product idea, reference sample, desired shade or texture, and your target market. Our team will review the brief and help define the development requirements. If you already have a formula or specification, share it for review.
Can you develop a product from a reference sample?
A reference sample helps define the shade, texture, finish or application you want. Our team reviews those requirements and proposes development options for evaluation. The approved development sample becomes the reference for your project.
How much do samples cost, and how long does development take?
The sample fee and estimated schedule are confirmed after reviewing the formula direction, customization scope and packaging requirements. The number of sample options and any agreed refinement rounds are discussed in the sample plan.
Bring Your Product Idea to the Discussion
Share your reference product, target texture or shade direction and target market. Attach your brief or reference images through our Contact form to start the development discussion.