Your Brand.
Our Expertise.
From first formula to finished product on shelf -- CHOICEODM powers new beauty brands, retailers, e-commerce labels, and established brands expanding their lines. Starting at just 6,000 units per SKU.
MOQ
Built for Every Brand Stage
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New Beauty Brands
Launch your first SKU with expert guidance from day one.
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Retailers & E-Commerce
Private label products ready for DTC, Amazon, or boutique shelves.
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Established Brands
Expand your line or test new categories with low-risk small batches.
Made for Every Brand Stage
Whether you're launching your first product or expanding an existing line, our flexible OEM/ODM model is built around your goals.
New Beauty Brands
First-time founders, DTC startups, and influencer-owned labels launching signature products on TikTok, Instagram, or Shopify.
- Low 6,000-unit MOQ
- Full ODM formula support
- Brand incubation guidance
Retailers & Wholesalers
Brick-and-mortar retailers, regional distributors, and wholesale buyers in Southeast Asia, Middle East, and Eastern Europe seeking private label.
- Private label ready formulas
- Halal & export compliance
- Flexible packaging options
E-Commerce Brands
Amazon sellers, Shopify store owners, and social commerce brands needing fast-turnaround, shelf-ready products with custom branding.
- Fast lead times
- Amazon/DTC packaging
- MSDS & compliance docs
Established Brands
Mature beauty brands testing new categories, launching seasonal limited editions, or expanding their product range with low-risk small batches.
- Category expansion support
- Test batches from 6,000 units
- Full traceability & QC
From Concept to Shelf in 4 Steps
A transparent, end-to-end workflow designed to get your private label beauty products to market efficiently and with confidence.
Product Direction
Share your vision, target market, and product goals. Our team helps define category, positioning, key claims, and formula direction aligned with your brand identity.
Formula & Sample Confirmation
Our in-house R&D lab develops or selects the formula. Physical samples are sent for your review and approval -- iterate until it's perfect before committing to production.
Packaging & Label Coordination
Select from our packaging library or source custom components. We coordinate label design compliance, artwork approval, and regulatory requirements for your target markets.
Production & Shipment
Full-process QC from raw material testing to outgoing inspection. Automated GMP-compliant production lines with real-time MES tracking, then global shipping to your door.
Six Categories, Endless Possibilities
Build a complete beauty line or focus on a single hero category. Our manufacturing expertise spans the full spectrum of modern beauty.
Eye Makeup
Eyeshadows, eyeliners, mascaras, and eye primers with long-wear pigments, blendable textures, and sensitive-eye-tested formulas.
Face Makeup
Foundation, setting powder, blush, concealer, and highlighter formulated for diverse skin tones with buildable coverage and all-day wear.
Lip Products
Lipstick, lip gloss, lip tint, lip oil, and lip balm in an extensive shade range with custom finishes from matte to glossy, nourishing to transfer-proof.
Brow Makeup
Eyebrow pencils, brow gels, pomades, and powders engineered for precision, natural fill, and smudge-proof wear throughout the day.
Skincare
Serums, moisturizers, eye creams, cleansers, and masks using advanced actives -- botanical extracts, transdermal delivery, preservative-free, and anti-aging technology.
Body & Hair Care
Body lotions, scrubs, washes, shampoos, conditioners, and hair treatments formulated with nourishing botanicals and clean beauty standards.
Factory-Grade Quality at Indie-Friendly Scale
We bridge the gap between boutique brand ambition and large-scale manufacturing quality -- without forcing you into 30,000+ unit commitments.
MOQ from 6,000 Units/SKU
Accessible entry point for indie brands, test launches, and seasonal lines -- without compromising on quality or compliance.
Certified for Global Markets
ISO 22716, GMPC, Halal, CPNP, and MSDS documentation ready -- sell confidently in Europe, USA, Middle East, and Southeast Asia.
In-House R&D Laboratory
HPLC, stability testers, microbiological and sensory evaluation -- every formula developed and validated under one roof.
200+ Expert Team
Dedicated account managers, R&D chemists, and QC specialists ensure transparent communication and project success.
Turn Your Vision Into a
Real Product.
Join hundreds of beauty brands who trust CHOICEODM for reliable, certified, low-MOQ manufacturing. Start with as little as 6,000 units per SKU and scale as your brand grows.